We are a small creative team, but there’s no project too big.
Traditional, unnecessarily complicated agency models are expensive, impersonal, and inflexible. BWP provides an intimate and tangible experience, and with connection at the core of everything we do, every part of us is connected to your project.
Salt Lake City Creative Strategy Services
A creative strategy is the brain behind the beauty—a sharp, intentional blueprint that connects your brand’s soul to the hearts (and wallets) of your audience. It’s not just about looking good; it’s about meaning something in a sea of forgettable noise. Without a killer strategy, your design is just decoration—pretty, maybe, but powerless. With one? It’s a weapon. It tells a story, sparks emotion, and sticks like a chorus you can’t stop humming.
Want to be iconic? Start smart.
At BWP, we believe an effective design strategy is necessary. Here’s why:
Consistency Builds Trust
A well-planned strategy helps maintain consistency and a consistent design across all touchpoints makes your brand appear professional, reliable, and trustworthy. Users are more likely to engage with and return to businesses and brands that present a unified, polished appearance.
Improved User Engagement
Good strategy is sticky and the stickier the strategy, the easier it is for users to interact with your product or service, stay longer, explore more, and ultimately convert.
Enhanced Conversion Rates
A strategic plan that outlines how users move through the customer journey—through clear calls to action, streamlined navigation, and intuitive UX—can lead to higher conversion rates and increased sales.
Stronger Brand Identity
A solid design strategy reflects a brand’s personality and values, helping differentiate your brand from competitors.
User-Centered Focus
A solid design strategy is rooted in understanding the target audience. By defining user needs, pain points, and behaviors, we ensure that the design is not only visually appealing but also functional, accessible, and engaging for those who matter most—your customers.
Business Growth and Scalability
An effective design strategy allows us to scale design projects as our client’s evolve and grow. Whether it’s launching a new product or expanding into new markets, having a strong design foundation ensures smooth scalability, adaptation to change, and flexible growth.
Solving the Problems
Design strategy isn’t just about making things look good—it’s about solving real business problems. It helps identify challenges and opportunities early on and provides a roadmap to tackle them with creative, functional solutions.
Increased ROI
When strategy is aligned with business objectives and user needs, the result is a more effective product or service. This can lead to a higher return on investment (ROI) as your brand and brand assets attract more users, generate more leads, and drives revenue.
Strategy is the blueprint that ensures the entire design process is purposeful, cohesive, and impactful.
It aligns design decisions with the bigger picture—your business goals, user needs, brand identity, and every facet of your business success.
Design strategy lays the groundwork for everything that follows.
For us, strategy is the blueprint that guides everything else. It’s not a slide deck that sits on a shelf; it’s the system of insights, positioning, and direction that informs every creative, campaign, and communication decision. Our strategies are built on research — understanding audiences, analyzing competitors, and clarifying your goals. From there, we define positioning, messaging, and pathways that bring clarity and alignment to your organization. Without strategy, creative is just decoration. With strategy, creative has purpose, focus, and staying power.
Our strategy work usually covers several layers: audience insights and segmentation, competitor and market analysis, stakeholder interviews, positioning and value proposition development, messaging frameworks, and campaign or channel recommendations. Depending on the project, strategy may also include customer journey mapping, brand architecture, or go-to-market planning. Every deliverable is designed to provide clarity and direction, so your team knows exactly how to communicate, when, and why.
We design strategies with multiple time horizons. Short-term plans focus on immediate needs — launching a campaign, increasing enrollment, or building momentum for a new initiative. Long-term plans define how the brand grows, sustains equity, and adapts over time. By layering the two, we ensure you can capture quick wins without losing sight of the bigger picture. This balance keeps your brand agile today while building strength for the future.
Strategy and creative are inseparable. Strategy defines what needs to be communicated and why; creative expresses that strategy in ways that audiences notice and remember. Our writers, designers, and strategists collaborate closely so that positioning, messaging, and visual systems are aligned from the start. This integration produces campaigns and brands that feel cohesive, not pieced together after the fact.
Yes. We help organizations launch new products, services, and initiatives with strategies that define audience targets, positioning, key messages, and channel mixes. Go-to-market plans also include rollout timing, media recommendations, and content strategies to ensure launches build momentum quickly and sustain it over time.
We study competitors not to imitate them, but to understand the landscape you’re competing in. Benchmarking reveals strengths, weaknesses, and white space opportunities where your brand can stand apart. This analysis helps us position you in a way that is distinct, defensible, and relevant — not just another voice in the crowd.
Journey mapping helps us see your brand from the audience’s perspective — from the first moment of awareness to final conversion and beyond. By charting out these stages, we identify where messaging and creative need to show up, what barriers exist, and what opportunities can create stronger connections. Journey mapping ensures we’re designing communications for real people moving through real experiences, not just abstract funnels.
We define KPIs at the start — whether that’s brand awareness, audience engagement, conversions, or stakeholder alignment. Then we track progress through analytics, surveys, and qualitative feedback. But effectiveness isn’t just about numbers; it’s about clarity. A successful strategy aligns teams, eliminates confusion, and gives everyone a shared framework for decision-making. We measure outcomes, but we also measure the alignment and momentum a strong strategy creates.
Markets, audiences, and technologies shift quickly, so strategies can’t be static. We design strategies that are built to adapt — with clear foundations that don’t change (purpose, values, positioning) and flexible elements that can evolve (tactics, campaigns, channels). We also recommend regular check-ins to refine and recalibrate. This ensures your strategy stays current without losing consistency.
Our strategies are not abstract documents; they’re practical roadmaps. We combine the discipline of research with the creativity of storytelling, so strategies aren’t just clear — they’re inspiring. We also execute what we design, which means we’re accountable for making sure strategy works in the real world. Clients value that we bring both rigor and imagination, producing strategies that guide decisions, fuel creativity, and deliver measurable impact.