We are a small creative team, but there’s no project too big.
Traditional, unnecessarily complicated agency models are expensive, impersonal, and inflexible. BWP provides an intimate and tangible experience, and with connection at the core of everything we do, every part of us is connected to your project.
Salt Lake City Public Relations Agency
Public Relations (PR) is the art of shaping and maintaining a positive image for a brand, organization, or individual, and it’s the connection point for businesses and their audiences. In a world where trust is everything, PR helps craft narratives that resonate with the public, build credibility, and spark meaningful conversations. When done right, it generates buzz, turning customers into advocates, and amplifies your reach through strategic media relationships, storytelling, and influencer partnerships. Beyond just promoting products or services, PR fosters genuine connections, which in turn creates loyalty, strengthens reputation, and positions your brand as a thought leader.
Whether you’re launching a new product, handling a crisis, or celebrating milestones, PR is a bridge that moves your story from invisible to unmissable.
For over 30 years, BWP Communications has been at the forefront of connecting brands with audiences across Utah and beyond, mastering the art of storytelling and strategic outreach.
With a deep-rooted understanding of the local landscape and a keen eye on national trends, BWP has consistently delivered impactful campaigns that resonate with diverse audiences. Whether through media relations, community engagement, or digital strategies, BWP’s innovative approach as one of the premier public relations firms in Utah has built lasting connections, expanded brand visibility, and driven measurable results, making us a trusted partner for businesses looking to elevate their presence and influence.
Brands are more than just products and services; they represent an extension of the values of the consumers who choose to do business with them. So how can you tell a complete and effective story about your brand? By integrating public relations (PR) into your overall advertising and marketing strategy. PR will help you tell your brand story in a meaningful way by establishing and reinforcing your brand presence outside of traditional paid advertising channels. It’s a great way to supplement your paid advertising while creating brand equity.
Here’s a breakdown of 4 ways we use PR:
Tell Your Story
Storytelling is at the heart of every BWP Communications strategy. We believe that great stories activate and inspire your audience. They delve into the deeper meanings and feelings behind a brand to make a real connection with your audience. PR strategies can help both existing brands and new brands by augmenting your presence in your local community or a specific industry.
Today’s relationships between brands and consumers go far beyond just a simple transaction. Consumers want to know they are doing business with brands that share their values and are run by people they can trust. Telling your story through credible media sources can help you highlight the ways you are making a difference in your industry and around the world, as well as how your products and services can transform people’s lives in a meaningful way.
Position Your Brand
A powerful brand identity cannot be achieved with advertising campaigns alone. While a 30−second television spot, a social media ad or a 15−second OTT video can capture attention, it cannot tell the full story of who you are and why people should do business with you. Effective PR and media strategies give you a bigger platform to delve into the why behind your company and your products. These tactics help you position yourself as the brand that consumers can and should trust, and they amplify the reach of your paid media campaigns.
Recover from Negative Stories
While positive brand stories can help build trust with your audience, a negative story can significantly damage your brand in the short term and the long term. Brands can suffer damage from events that are both within and completely out of their control, but you don’t have to live with the lasting negative impacts of those events. PR can help you revive a damaged reputation and rebuild trust with your customers and the public.
Expand Your Reach
Successful PR campaigns create new opportunities on platforms outside the paid media space — television, radio, digital media — for your brand to be seen. They expand the reach of a traditional ad campaign. When done correctly, they also create implicit endorsement and powerful word-of-mouth advertising for a brand from third parties who are not paid spokespeople. The goal behind all our PR campaigns is to find the audiences that will most benefit from your products and services, and the appropriate media to reach those audiences.
Unlock your brand’s full potential with a complimentary brand analysis!
We’ll craft a tailored PR strategy that amplifies your message and drives your brand forward—let’s make your story impossible to ignore. Partner with one of the premier public relations firms in Salt Lake today.
We see PR as the art of shaping perception through authentic connection. It’s not just about press releases or chasing headlines — it’s about building trust, credibility, and relationships with the people who matter most to your brand. That includes journalists, community leaders, influencers, employees, stakeholders, and the general public. Our PR work combines storytelling, media engagement, reputation management, and strategic communications to ensure your voice is heard, understood, and trusted.
Our PR capabilities are comprehensive. They include media relations, story development and pitching, thought leadership positioning, community relations, crisis communications, reputation management, event promotion, and corporate or internal communications. We also manage social and digital PR, helping brands amplify reach online through blogs, podcasts, influencers, and digital press. Every service is tailored to your goals — whether that’s raising visibility, shaping perception, or protecting reputation.
We’ve spent decades cultivating relationships with journalists, editors, and influencers across industries and regions. But more than connections, we focus on credibility. We understand what journalists look for in a story, and we position our clients in ways that provide value to both the reporter and their audience. Instead of pushing generic press releases, we craft narratives that are timely, relevant, and compelling — making it more likely they’ll be picked up and shared.
Crisis communication requires speed, clarity, and control. When challenges arise, we help clients respond with honesty and precision, protecting their reputation while maintaining public trust. Our role includes developing holding statements, coordinating media responses, advising leadership, and managing communications across channels. Just as important, we help organizations prepare in advance by creating crisis communication plans that define roles, protocols, and messaging before a crisis occurs.
PR is measured both quantitatively and qualitatively. We track metrics like media coverage, impressions, reach, share of voice, and sentiment. But we also assess shifts in perception: Did the story change how people see your brand? Did stakeholders rally behind your initiative? Did public sentiment improve? Measurement in PR goes beyond volume — it’s about resonance, credibility, and influence.
PR is most powerful when integrated. A press announcement might be amplified through social and digital campaigns. Media coverage can be repurposed as content for newsletters or websites. Community events may be supported with advertising and influencer engagement. Because BWP offers PR alongside branding, digital, advertising, and content services, we ensure that PR is not an isolated function but a central part of your communication system.
Yes. We prepare executives, spokespeople, and teams to communicate effectively with the press and the public. Media training includes message development, interview preparation, and real-time practice with Q&A. The goal is to give leaders confidence and consistency, ensuring they can represent the organization in ways that are clear, authentic, and on-message.
Thought leadership is about positioning individuals and organizations as credible voices in their fields. We help clients identify their unique expertise and develop strategies to share it — through bylined articles, speaking opportunities, podcast appearances, or media interviews. The goal isn’t just exposure but influence: shaping conversations in ways that reinforce your authority and build trust with your audiences.
Community relations is about more than goodwill; it’s about building authentic connections. We design programs that foster trust and demonstrate accountability, whether through events, sponsorships, outreach initiatives, or ongoing dialogue with community leaders. Our approach is grounded in listening first, then developing strategies that respond to real community needs and priorities.
It’s our ability to combine credibility with creativity. We understand the discipline of media relations, the sensitivity of crisis communication, and the rigor of reputation management. But we also bring the storytelling and creative perspective of a full-service agency, allowing us to design PR that isn’t just reactive but proactive, engaging, and memorable. Clients value that we don’t chase headlines for the sake of it — we build communications that strengthen trust, shape perception, and create long-term impact.