We are a small creative team, but there’s no project too big.
Traditional, unnecessarily complicated agency models are expensive, impersonal, and inflexible. BWP provides an intimate and tangible experience, and with connection at the core of everything we do, every part of us is connected to your project.
Salt Lake City Creative Design Services
Design is like a first date with your customers—make it memorable, and they’ll want to see you again.
Impactful design can transform your business from “just another option” to being “the one and only option”. A killer design doesn’t just catch eyes; it captures hearts, builds trust, and makes your business leave a lasting impression. When your brand, logo, website, products and experiences are this captivating, customers can’t help but hit buy, tell their friends, and then come back for more.
Good design makes you unforgettable.
The BWP Design Process
At BWP creating a great design involves a thoughtful, step-by-step process.
Here are the five most important steps from concept to completion:
1: Conceptualization and Idea Generation
This is where the magic happens and we develop the foundation of your design. We start by brainstorming ideas, defining the problem, and understanding the purpose of the design. This includes researching the target audience, competitors, and the goals of the project. The more clarity we have at this stage, the smoother and more focused the rest of the process will be.
2: Sketching and Wireframing
Once our concepts are clear, we move on to sketching rough ideas and wireframing. This is where we begin to craft the structure, layout, and flow of the design. Whether it’s a website, app, or branding, sketching helps to visualize how the elements will work together, ensuring the design is clever and functional.
3: Design Development
Then it’s time to turn those sketches into something more polished. This step involves selecting and building the visual elements such as colors, typography, imagery, and icons. We begin to tackle the aesthetic and visual language that aligns with the brand while ensuring it communicates the message clearly and effectively.
4: Refinement and Prototyping
Once the design elements are in place, we refine the details. This step involves fine-tuning spacing, alignment, color adjustments, and messaging, to ensure consistency and precision. We create prototypes to test the functionality and flow, which will help identify any usability issues before finalizing the design.
5: Testing, Feedback, and Finalization
Before launching, we gather feedback through user testing to identify any pain points or areas for improvement. After testing we make any necessary adjustments. Once everything is in place and working seamlessly it’s time to finalize the design for delivery. This includes preparing all files, ensuring responsive design for multiple devices is working, and making sure everything is ready for launch!
Good design is a bridge between your business and your audience.
It’s not just about looking good; it’s about creating a seamless, engaging experience that builds trust and communicates your brand’s message clearly.
In a world full of noise, good design is your voice.
Let’s make sure your business is heard.
At BWP, design is more than making things look good — it’s about solving problems, communicating ideas, and creating systems that work across every touchpoint. Our design practice spans everything from brand identities and marketing collateral to packaging, signage, digital assets, and environmental graphics. Every project is approached strategically: we don’t create design in isolation, but as an extension of your brand architecture and messaging. That way, the work is not just visually strong but also purposeful, consistent, and effective.
We integrate design into the strategy from the start. Our designers work directly with strategists and writers, ensuring every creative decision is grounded in brand positioning, values, and voice. That means a color choice isn’t arbitrary — it reflects the tone you want to project. Typography isn’t just aesthetic — it reinforces personality and accessibility. Because we develop strategy and design together, the end result feels intentional and cohesive rather than bolted together after the fact.
Yes. Our work spans the full spectrum of applications: brochures, signage, packaging, and environmental graphics on the print side; websites, social graphics, ad systems, and digital campaigns on the interactive side. We design with flexibility in mind, ensuring that the same brand identity can scale from a billboard to a mobile app without losing impact or clarity.
Absolutely. Many clients come to us with an existing brand or design system that feels outdated, inconsistent, or underutilized. We audit what exists, identify what’s working, and refine or expand the system to bring it up to date. This might mean modernizing typography, refreshing color palettes, creating new templates, or simplifying a system so it’s easier to use. The goal isn’t to start from scratch unless necessary — it’s to make your design system functional, flexible, and aligned with your current goals.
We structure our process around collaboration. Early concepts are shared at key checkpoints so clients can provide input before the work is fully developed. We welcome feedback, but we also guide it — helping stakeholders understand the rationale behind design decisions and ensuring changes don’t compromise the integrity of the system. This creates a balance between creative exploration and disciplined execution, resulting in design that satisfies both internal teams and external audiences.
Yes. We design packaging systems that are consistent with your brand identity, functional for production, and impactful at point-of-sale. We also create merchandise design — from apparel to promotional items — ensuring every application feels on-brand and connected to the larger system. Packaging and merchandise are often the most tactile expressions of a brand, and we treat them with the same strategic rigor as any campaign.
We build modular systems. That means creating templates, grid structures, and visual standards that can scale up or down depending on the platform. A campaign might need to appear in outdoor, digital, and print simultaneously; a strong design system allows it to be adapted for each format without losing consistency. This flexibility is what makes design sustainable — you’re not reinventing the wheel every time.
We work with industry-standard design software and collaborative platforms that make the creative process efficient and transparent. More importantly, we design with the end use in mind — considering print production requirements, digital specifications, accessibility standards, and usability needs. Our tools support our philosophy: design must be beautiful, functional, and practical.
Yes. Part of our design process is creating systems that are easy to implement. We provide brand guidelines, templates, and asset libraries so your team can apply the design consistently without reinventing it. Whether it’s presentation templates, social media graphics, or collateral systems, we ensure you have the tools to keep your brand cohesive long after the project is complete.
Our design is rooted in strategy. We don’t chase trends or create visuals that look good in isolation. Every design decision ties back to your brand architecture and your objectives. The result is work that feels distinctive but also timeless — creative enough to stand out, disciplined enough to last. Clients value that we bring both artistry and practicality to design, producing systems that elevate their brand while making day-to-day implementation easier and more effective.