We are a small creative team, but there’s no project too big.
Traditional, unnecessarily complicated agency models are expensive, impersonal, and inflexible. BWP provides an intimate and tangible experience, and with connection at the core of everything we do, every part of us is connected to your project.
Salt Lake City Branding Agency
Branding is like the personality of your business – it’s how you make a memorable impression, build trust, and connect with your audience. It’s more than just a logo or color scheme; it’s the voice, the vibe, and the story behind what you do and who you are. Great branding sets you apart from the competition, gives your business a sense of identity, and makes people want to stick around.
Without it, you’re just another face in the crowd. With it, you’re unforgettable.
Our Approach to Branding
We begin every branding project by diving deep into your target audience’s core:
Values
Experiences
Habits
Behaviors
Culture
Emotions
Environment
Activities
This comprehensive understanding allows us to craft a brand that resonates deeply with your customers, both current and future, by aligning with what they truly value. The result is a brand that inspires genuine connection, fostering loyalty and trust by representing the things your audience holds dear.
The Importance of Building Your Brand
Many companies aim to create impactful advertising campaigns, but without strong brand equity to back them, these efforts often become short-lived blips in a sea of constant consumer noise. Advertising alone, without a solid foundation, is just a fleeting moment of attention in an oversaturated market. To make a lasting impression, creativity must be paired with a brand that consumers know, trust, and recognize. Building a strong brand is not just about visibility; it amplifies the effectiveness of your ad campaigns, turning them into powerful tools that not only reinforce loyalty among existing customers but also attract new business driven by your reputation for trust and quality.
Creating New Brands and Refreshing Existing Brands
At BWP we master the art of branding—from helping emerging companies carve out their identity to revitalizing established brands in need of a fresh, compelling image. Our process begins with a deep, research-driven analysis of your brand’s core strengths, followed by an exploration of your audience’s needs and desires. This allows us to craft messages that not only resonate but forge lasting emotional connections. Our creative team then translates these insights into powerful visuals and dynamic campaigns that amplify your message across the right channels.
The result?
A bold, memorable brand that capitalizes on your distinct value, builds trust, and captures the attention of key audiences, both locally and nationally.
Ready to transform your brand?
Contact us today and discover the full range of powerful brand development services we offer as a branding agency in Utah, including:
- Bold Branding Identity & Design
- Strategic Messaging that Resonates
- Impactful Company or Product Launches
- Game-Changing Rebranding Campaigns
- Creative Merchandising & Packaging Solutions
Let’s work together to create a brand that stands out, inspires trust, and drives real results. Your next chapter starts now.
Our branding work begins with research and strategy. We dig into your audiences, your stakeholders, and your competitive landscape to understand how you’re perceived today and where you need to go. From those insights, we build a brand architecture — defining your positioning, messaging, and voice — before moving into design. Once the foundation is in place, we create a complete visual identity system, including logos, typography, color palettes, and imagery standards. By the time we deliver a brand, it’s not just a logo — it’s a system designed to guide every communication, campaign, and interaction you have.
A brand is an identity, not a symbol. A logo or a color palette is part of that identity, but without the underlying strategy — the story, the tone, the purpose — those elements have no meaning. Branding ensures that every touchpoint, whether a social post, a presentation, or a campaign, reflects the same story. That alignment builds recognition and trust over time, creating stronger and longer-lasting relationships with your audiences.
Both. For new organizations, we build brands from the ground up, developing everything from messaging frameworks to visual identities. For established organizations, we often lead brand refreshes — modernizing design, refining voice, or repositioning in the market — while respecting the equity that already exists. In either case, the goal is to create a brand that feels authentic, relevant, and sustainable.
We don’t guess; we research. Through surveys, interviews, and workshops, we uncover what your audiences value and how they perceive you. We also analyze competitors to identify opportunities for differentiation. These insights guide both messaging and design, ensuring the brand isn’t just aesthetically appealing but meaningful to the people who matter most.
Deliverables generally include a strategic messaging framework (mission, vision, values, positioning, and key messages), a complete visual identity system (logos, color palettes, typography, imagery standards), and brand guidelines that explain how to use them consistently. We also provide asset libraries and templates so your team can implement the brand effectively across platforms. For clients with additional needs, we create packaging, signage, or campaign launch materials.
Most branding projects take 10–12 weeks, though timelines depend on scope and complexity. We move through discovery, strategy, creative development, and implementation phases with clear milestones and opportunities for feedback. Larger organizations or multi-stakeholder projects may take longer, but we always balance thoroughness with efficiency.
We bring stakeholders into the process early through interviews, workshops, and review sessions. This ensures alignment, builds ownership, and helps the final brand reflect not only strategic insights but also the voices of the people who represent it. By the time the brand launches, stakeholders feel invested, not just informed.
Our strategists, writers, and designers collaborate closely. Messaging defines what you want to say; design makes that message visible and memorable. Developing them together ensures the brand feels cohesive, authentic, and intentional.
Branding is the foundation on which campaigns are built. Without it, campaigns risk being disjointed. With it, every campaign becomes an expression of the same core identity, reinforcing recognition and building equity over time. Strong branding makes campaigns more efficient and more impactful.
Our branding is defined by the combination of research, strategy, and creativity. We don’t rely on templates or trends — we build systems tailored to your audiences, goals, and context. The result is brands that aren’t just visually distinctive, but strategically sound and built to last. And because we’re a full-service agency, we can help you implement the brand across campaigns, digital platforms, PR, and beyond.