As anyone who has been in digital marketing for any appreciable period of time can tell you, online marketing is not a one-time thing – it’s a constant process that requires regular attention. One great example is your website, where just building a great site is only one piece of the puzzle – you also have to ensure your website is managed properly at all times.
At BWP Communications, we’re here to offer not only web design services, but also many other forms of online marketing that include website management, social media strategy and more to clients around Salt Lake City. Here are some basics on what website management is and its key tenets, plus some of the major reasons why it’s so important and should be attended to throughout the life of your website.
Defining Website Management and Its Key Tenets
For those who are just learning about it, the term website management refers to the regular maintenance and upkeep of a website. This includes a number of specific activities, such as ensuring content is up to date and fresh, responding promptly to client inquiries and comments, monitoring for any technical issues or other errors that need attention, managing hosting accounts, etc.
It essentially encompasses all those small but important tasks related to keeping your website running smoothly. Some of the most notable forms of website management include:
- Content management: Ensuring regular updates to your website content, such as blog posts and new information pages, is vital for managing your website. You need to have a plan for creating and refining content, as well as periodically revisiting older content.
- Technical management: Keeping up with the ever-evolving technical aspects of website design can be challenging, but necessary to ensure your site is running as it should. This includes things like staying on top of security patches and updates, managing hosting accounts, troubleshooting and more.
- Website support: Website support refers to responding promptly to any issues or inquiries from users. This can include anything from customer service requests to site errors and beyond – it’s important that you have someone in place who is available to help clients when they need it.
Why is proper website management so important? Our next several sections will look into this.
Avoiding Downtime or Other Site Issues
For many businesses, any form of website downtime or errors can result in lost revenue and dissatisfied customers. It’s important to have someone in place who is monitoring for any issues so they can be addressed as quickly as possible.
For instance, if your hosting provider experiences any sort of issues, you’ll want to be aware of them right away and act accordingly. The same goes for any errors on the site itself – if something isn’t working properly, it’s best to address it quickly before it becomes a bigger problem.
Maintaining an SEO-Friendly Site
Search engine optimization (SEO) is an important part of any online presence, and proper website management is essential for ensuring your site remains SEO-friendly. This includes regularly updating content with relevant keywords, optimizing images for faster loading times and more.
Let’s say you have a large website with many different pages. If some of those pages are not regularly updated or optimized, it can have a negative effect on your overall SEO ranking. By having someone in place who is managing your site, they can ensure that all of the pages stay up to date and optimized for maximum visibility in search engine results.
Providing a Positive User Experience
Proper website management is also essential for providing users with the best possible experience. If your site is not managed correctly, it can lead to slow loading times, broken links or other errors that frustrate users and push them away.
By having someone who is actively monitoring and managing your website on a regular basis, you can ensure visitors (and potential customers) have a positive experience when they visit your site. This is especially important if you’re running an ecommerce business, as it could be the difference between gaining or losing sales.
Finally, proper website management can help boost traffic to your site by making it more visible in search engine results. By regularly updating content and optimizing images, you can make sure your site is optimized for search engines and showing up when people are searching for related topics. This in turn helps drive more organic traffic to your site, which can lead to more leads and sales.
In conclusion, proper website management is essential for any business with an online presence. By ensuring your site is regularly updated and monitored, you can avoid downtime or other issues, maintain a positive user experience, boost traffic and ultimately increase leads and sales. With the right tools in place and an experienced team managing the process, you can rest assured your website is running smoothly and efficiently.
At BWP Communications, our experienced team of website managers can ensure your site is running smoothly and efficiently at all times. From managing hosting accounts to troubleshooting issues, we have the knowledge and experience needed to keep everything running smoothly. Contact us today for more information about any of our digital marketing or print marketing services for clients around SLC.