The Utah Hive Pass Media Campaign continues to run on Buses and Trax across Salt Lake City. BWP, a Utah based marketing company, works together with the Salt Lake City Department of Transportation on the “I Ride With Hive” advertising campaign. Our creative agency responsibilities include branding, advertising, marketing strategy, brand identity, campaign development and execution, media, print design, digital design and strategic consultation all for promoting the Hive Pass Program. The Hive Pass is a program Salt Lake City offers to all city residents with the goal of making transit more affordable and accessible. Current Hive Pass holders love it! They have been able to reduce the number of cars in their households now that they have a pass to travel with. Hive Passes can now be purchased for any number of consecutive months. One month, two months, five months to a year, whatever works for you. With the colder weather and snowfall coming to Salt Lake City it is important to limit our driving and help our air quality during peak inversion months. Utah is nationally known for its poor air quality, the more people riding transit is good for everyone, lightening the loads of car travel in our neighborhoods, cleaning the air, and reducing household costs for transportation.