ENERBANK.COM – NEW WEBSITE DESIGN

\"Enerbank

Clean Design, Strategic Messaging, and Innovative Thinking

We are proud to announce the launch of the newly designed and developed website for one of america’s premier home improvement lenders. EnerBank is a highly specialized bank providing unsecured home improvement lending through strategic business partners and independent contractors throughout the United States.

EnerBank engaged BWP to revive their  website design with an updated online brand and create an approachable, professional presence with the directive, “we do not want to look like a bank”. While their direct primary audiences are contractors and sponsors, the messaging and visual presentation had to resonate with consumers who invariably visit the site to validate the lender ultimately financing their project.

We listened. And performed.

Through clean website design, strategically crafted messaging, content written with a tone that resonates specifically with desired audiences, and CMS programming with seamless pixel perfect implementation, BWP has created a corporate website design environment that will change the way the banking industry presents itself online.

The Power of Video

BWP is currently developing a series of training and content marketing videos to further promote the EnerBank brand and provide their clients with valuable tools to help the consumer understand the value of working with EnerBank.

REVITALIZING A COMMUNITY VISION

\"Marmalade

Left to right: Brett Palmer (BWP Communications), Ralph Becker (Mayor of SLC), and Clayton Scrivner (Redevelopment Agency of Salt Lake City).

BWP has just completed a branding initiative and community vision for the Redevelopment Agency of Salt Lake City (RDA). It was a fantastic and rewarding process to work with the branding committee to develop the new brand identity and community vision for one of Salt Lake City’s oldest and most celebrated neighborhoods.

This is the second neighborhood branding initiative we have completed for RDA and love to bring our expertise to the revitalization efforts of neighborhoods across the city. We worked closely with the committee and incorporated feedback from the community to create a brand architecture that beautifully informed the design and development of the new Marmalade community vision and identity.

The objective was to capture the friendly, genuine nature of the neighborhood. Celebrate the history of the fruit trees that were planted by the original settlers of the neighborhood. Find the appropriate blending between old and new – historical and progressive. The new identity shown above is the successful culmination of research, brand development and design all working together to capture the essence of a community.

Congratulations Marmalade!

PACKAGING DESIGN FOR CREMINELLI

BWP CELEBRATES THE COMPLETION OF CUSTOM PACKAGING FOR CREMINELLI
\"Creminelli
We enjoyed the process of designing this custom packaging design for Creminelli Fine Foods. They have a very distinct and well developed brand…and a great product. The staff at Creminelli takes their brand very seriously…which makes our job more enjoyable and rewarding.
The process of working with Kraft Paper is always a challenge when trying to adhere to corporate color palettes but we pulled through with flying colors…as we always do. This particular packaging design box is referred to as a “shipper box” and contains product shipped to retailers. It’s primary function is to perpetuate brand awareness and reputation with the stores who carry the product, but was also designed to be used as a display container if desired by retailers. As you can see, the perforation on the box allows product to be displayed in the container if the store so desires.
The Creminelli personality is beautifully conveyed through design, color, minimal, clean aesthetic. We are excited to begin our next project with Creminelli which will involve the design and strategic development of a “consumer” packagaing design that is shipped directly to the consumer.
Hats off to Creminelli. We are proud to be a contributor to this Salt Lake City born brand!

FAITHOLOGY BRAND – KNOWLEDGE IS EMPOWERING

A Powerful Online Resource

BWP has developed an online brand for client, Faithology, that contributes to the knowledge of, and engagement in, religions of the world. Purely unbiased and well-respected, Faithology.com continues to build an incredible resource for those who desire knowledge and dialogue about global faiths. We are honored to be the Agency of Record for Faithology. BWP continues to refine the Faithology brand and is currently working on an updated UI.

\"Faithology

 

\"Faithology

REBRANDING AND WEBSITE FOR CRITICAL INTELLIGENCE

BWP Communications is pleased to announce the website launch and rebranding of Critical Intelligence (www.critical-intelligence.com).

Critical Intelligence is cyber security company specializing in identifying and analyzing ICS and SCADA systems. Since its inception, Critical Intelligence has grown in leaps and bounds and has quickly become a reputable company that needed a new look and feel that would allow them to compete in the global market.

BWP is the current agency of record for CI. We provide brand strategy, advertising, marketing and website development.

Logo Design ::

The original logo for Critical Intelligence was in need of a more contemporary look that incorporated the concept of of global security while tying in the \”CI\” to represent the company.

\"Critical
Original Logo

 

\"Rebranding
Logo Development exploring shields, locks, targets, interconnection, the world, and walls. The client decided on an interconnected shield concept (bottom right).

 

\"Brand
Color exploration for the final mark. Looking at competitors, the yellow shield was decided on to stand out and become their identifying color palette.

 

\"Critical
Final Logo
Web Site Redesign ::
Critical-Intelligence.com needed to revamp their website to fit the new brand and to make it more user friendly while delivering a strong message about who they are and what they do. The result is a state-of-the-art web site that is interactive, progressive, and emulates their new brand and philosophy.
\"Original
Old Site

 

\"Updated
New Site

 

ANIMATED EXPLAINER VIDEOS INCREASE ENGAGEMENT

\"Utah
A Great Way to Tell Your Story – Animated Video Development

Using Humor to Promote Products and Services

Consider a fun explainer video for your product, brand or service. We create compelling stories that drive engagement. Click Here to see a video we developed for our client, The Utah Association of Counties. Do you know what an Assessor does? How about a county Auditor? Watch this video and learn more about your local county government officials and how they do what they do.

\"Animated

Compliment Your Strategic Branding Strategy

Animated Explainer videos can be delivered through a variety of channels including Facebook, YouTube, the company website and affiliate websites. For the Utah Association of Counties BWP sent this video to all of Utah\’s elementary and middle schools 4th and 7th grades. The purpose of the video was to help teachers with a fun tool for civic\’s class. A comprehensive curriculum was provided to accompany the video making it easy for teachers to give a lesson on how local county government works.

CUSTOMER EXPERIENCE: THE NEW BRANDING AND MARKETING

I recently read an article on the evolution of branding. The entire paradigm of \”Branding\” is evolving into being much more of a customer-centric rather than business-centric process. As an Advertising and Marketing Communications Agency that believes qualitative research to be critical for brand development, the idea that brands are now being co-developed by customer and business is fascinating and spot-on. Customers are becoming integrally involved in the brand development experience as co-innovators, ensuring a more successful product and authentic brand experience down the road. As a result, companies moving forward will be competing primarily on the customer experiences they deliver. It will be interesting to see how well companies adapt to rethinking they way they do business in order to improve their approach to one of Customer Experience (CX). More to come!

BLOOMBERG WEB DESIGN: GOOD OR BAD?

Haters to the Side: Bloomberg’s Loud Updated Web Design Heralds the Future of Web News

BY MARGARET RHODES

  |  6:30 AM  |  PERMALINK

\"Bloomberg

Not everyone loves the new Bloomberg Business web design. On Twitter, pundits have pilloried it, saying it looks like “Instagram filters on acid,” and, more simply, “I don’t like it.” Marc Andreessen knocked it, and Venturebeat says it “pulls you in as much as it spits in your eye.”

Josh Topolsky, editor of Bloomberg Digital and the man who spearheaded this new look and strategy, is undeterred. He has a bigger vision for what the future of news design can be. “If you look at most news sites you see a basic formatting, that’s really based on traditional newspaper design,” he says. Or, readers get their news from feeds like Twitter and Facebook, where it’s “presented in rapid fire in headline after headline.”
Since leaving The Verge this past July to join Bloomberg, Topolsky and design agency Code and Theory have been working on a kaleidoscopic, modular web design for the news organization that corrals all of Bloomberg’s media properties—Bloomberg News, Bloomberg Businessweek, Bloomberg TV, and Bloomberg Graphics—under one roof, and relies neither on a gridded layout nor a feed. “What drives me insane in modern web design is grids,” Topolsky says. “What’s important is a page that moves.”
A news site should move, for example, when a breaking story about an international crisis comes through and that story needs a prominent treatment. It should also move and update itself when a reader is coming back to check in on the news in the afternoon, after already reading through headlines in the morning. Different stories deserve different weight and attention, so it helps if the storytelling template at hand doesn’t hold them captive to one format. Now, as news flows in, editors can “very quickly reshuffle what we’re doing on the page, because every module is moveable,” Topolsky says. Instead of rigid grids, the site is “built from these building blocks so we can snap them together like Lego.” The news becomes intent driven, rather than layout driven.
In this way, the new Bloomberg site actually feels more like its print magazine counterpart than a typical web site. In fact, much of the criticism is a reaction to Topolsky drawing on the magazine’s sometimes kooky design DNA, which already draws mixed reviews. The text overlay happening with the coverlines is a cue taken from magazine covers and page layouts, but also, each subpage also has all kinds of visual freedom where it didn’t before. What this more literally means is that the homepage could show one big photo with one big headline, indicating that story’s importance at that time. If instead, that story is equal in newsworthiness to two other stories, the homepage will then tout three, smaller, leading stories. Or at any given time, one of the section pages (World, Technology, Design, whatever) could have one splashy landing visual, or it could have a web of photos and videos against a color gradient backdrop. To be sure, this exists on other news sites, but not with the kind of flexibility or variety the new Bloomberg gives its editors.
“The site is pretty weird in a lot of ways,” Topolsky admits. But, importantly, it’s also an effort at doing something new at a time when social media tends to route readers right to stories, causing homepage visits to drops. “The homepage may be dead, or maybe suffering now, but there hasn’t been experimentation.”

SUPER BOWL ADS 2015

\"Super

This past Sunday we witnessed the annual mecca of Super Bowl advertising that has become a phenomenon since Apple\’s infamous 1984 ad. A trend throughout were ads meant to tug at our heartstrings. From a marketing standpoint, the most disappointing ad was from Nissan; after a father is absent from his son\’s childhood he reunites with him to rebuild their relationship. Nissan\’s attempt to connect product and emotion with an absentee auto-racing father is one of the poorest campaigns we can remember in recent years. Visit our website to see a few of our campaigns.

Time put together a list of the Super Bowl ads. Take a look and let us know your thoughts.

http://time.com/3692081/super-bowl-commercials-2015-review-death/

B2B MARKETING BECOMES EMOTIONAL

\"Heart

Business to business marketing and advertising is evolving. I\’m sure you all have noticed how advertising and marketing campaigns both on the B2B and B2C front are shifting focus from data to emotion. While data can inform us about our target audience, the way we market to that audience is relying less on things such as cost and attributes and more on gut. We\’ve always known that consumers engage primarily on instinct or emotion. Corporate brands are finding it increasingly critical to market to their business customers through sentiment rather than facts and figures. As we are continually bombarded with images and marketing messages we become numb. That is why campaigns that leverage emotion are becoming so vital — they make decisions makers feel something!