I recently read an article on the evolution of branding. The entire paradigm of \”Branding\” is evolving into being much more of a customer-centric rather than business-centric process. As an Advertising and Marketing Communications Agency that believes qualitative research to be critical for brand development, the idea that brands are now being co-developed by customer …
CUSTOMER EXPERIENCE: THE NEW BRANDING AND MARKETING Read More »
Haters to the Side: Bloomberg’s Loud Updated Web Design Heralds the Future of Web News BY MARGARET RHODES 02.02.15 | 6:30 AM | PERMALINK Not everyone loves the new Bloomberg Business web design. On Twitter, pundits have pilloried it, saying it looks like “Instagram filters on acid,” and, more simply, “I don’t like it.” Marc Andreessen knocked it, and Venturebeat says it “pulls you in as …
This past Sunday we witnessed the annual mecca of Super Bowl advertising that has become a phenomenon since Apple\’s infamous 1984 ad. A trend throughout were ads meant to tug at our heartstrings. From a marketing standpoint, the most disappointing ad was from Nissan; after a father is absent from his son\’s childhood he reunites …
Business to business marketing and advertising is evolving. I\’m sure you all have noticed how advertising and marketing campaigns both on the B2B and B2C front are shifting focus from data to emotion. While data can inform us about our target audience, the way we market to that audience is relying less on things such as …
No question, videos were huge in the advertising arena in 2014, but in 2015 we will see them integrated across the board into mobile devices. Marketing and ad firms must pay close attention to creating online advertisements from mobile/pad inside out. These video ads must be so quick and blended that our user experience appears …
Authenticity is becoming more and more critical. Those creative agencies that continue to have the mind set of \”sell, sell, sell\” as their dominant digital marketing strategy are becoming more and more dismissed and overlooked by consumers and prospects. Ad agencies and digital marketers have to actually care and dedicate their time to things are …
BWP and the RDA revealed Salt Lake City\’s newest transit oriented community, Station Center. Mayor Ralph Becker joined with community members developers, and press at the historic Rio Grande Depot to celebrate the first steps in revitalizing the area. BWP worked closely with the RDA to provide brand development, marketing and advertising to launch a …
RDA AND BWP LAUNCH THE NEW STATION CENTER BRAND. Read More »
Critical Intelligence Conference In Deer Valley Sept 2014. What is COUNTERINTELL? All elements of our society today depend on life-sustaining infrastructures and the computers that control them. Counterintelligence is a fundamental function for protecting critical infrastructures. What do adversaries know about the key assets we own and operate? Why, how, where and when would they …
INTELLIGENCE DIRECTED RISK MANAGEMENT CONFERENCE Read More »
