New \”I Ride with Hive\” Advertising Campaign

Beginning July 1, look for our new advertising campaign, “I Ride with Hive”, developed for the Department of Transportation. BWP, a full-service advertising company located in Salt Lake City, Utah, has been working to develop a strategy that will showcase the benefits of the Hive Pass and encourage Salt Lake City residents to engage with public transportation. This project has required the development of a creative brand identity, advertising campaign, print and digital advertising, radio sponsorships, and other marketing endeavors. We are excited to increase the exposure and participation of the Hive Pass.