Clean Design, Strategic Messaging, and Innovative Thinking

We are proud to announce the launch of the newly designed and developed website for one of america’s premier home improvement lenders. EnerBank is a highly specialized bank providing unsecured home improvement lending through strategic business partners and independent contractors throughout the United States.

EnerBank engaged BWP to revive their  website design with an updated online brand and create an approachable, professional presence with the directive, “we do not want to look like a bank”. While their direct primary audiences are contractors and sponsors, the messaging and visual presentation had to resonate with consumers who invariably visit the site to validate the lender ultimately financing their project.

We listened. And performed.

Through clean website design, strategically crafted messaging, content written with a tone that resonates specifically with desired audiences, and CMS programming with seamless pixel perfect implementation, BWP has created a corporate website design environment that will change the way the banking industry presents itself online.

The Power of Video

BWP is currently developing a series of training and content marketing videos to further promote the EnerBank brand and provide their clients with valuable tools to help the consumer understand the value of working with EnerBank.